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In-the-Ear (ITE)

The ITE style hearing aid is designed to be comfortable and discreet as it sits entirely inside the ear. The ITE has three submodels called the In-The-Canal (ITC), Completely-in-Canal (CIC), and Invis


The ITE style offers a wide range of features and sits entirely inside the bowl of the ear, making it a discreet hearing solution. It's ideal for patients with moderately active lifestyles and offers a wide range of features, making it ideal for individuals with mild to moderate hearing loss.

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  • Nearly Invisible
  • You Can Use Glasses
  • Appropriate For Active Lifestyle
  • Suitable for Mild to Moderate Hearing Loss
  • Moderately Occlusive Hearing Aid
  • At-Risk For Earwax and Moisture Damage

Types of In-the-Ear hearing aids

In-the-Ear (ITE)
The housing of this hearing aid completely fills the concha. The advantages include a longer battery life, the availability of a power version for severe hearing loss, and improved operation.

In-the-Canal (ITC)
This is a small and discreet custom model. The hearing aid housing sits in the ear canal, thus only filling half of the concha.

Completely-in-Canal (CIC)
The smallest custom model, the CIC offers the ultimate in discretion as it is virtually invisible from the outside. These devices typically have a nylon strand to facilitate removal from the ear.

Invisible-in-Canal (IIC)
This subgroup of CIC devices are hearing aids that are worn deep in the ear canal making them completely discreet. Phonak's Lyric is an example of an IIC hearing aid.

In-the-Ear (ITE) hearing aids

In-the-ear (ITE) hearing aids are a good option if you want an easy-to-handle device. The traditional ITE hearing aid come in different sizes, and are typically worn fully inside the ear or ear canal. These types of hearing aids can house many electronic features within one single case, providing room for more features including a telecoil, multiple directional microphones and more. 
All the components are located inside a small shell. Volume can be adjusted and programs can be selected by remote control. Many models can be connected wirelessly to electronic devices such as mobile phones and TV sets.
  • Discreet and barely visible from the outside
  • Suitable for people who wear glasses
  • More comfortable to wear during sports & activities
  • Only suitable for those with mild or moderate hearing loss
  • Can create “plugged up” feeling
  • Susceptible to moisture

In-the-Canal (ITC) hearing aids

As the name implies, in-the-canal (ITC) hearing aids fit in the ear canal. They are slightly larger and extend a little farther out than completely-in-the-canal (CIC) hearing aids. However, due to their slightly larger size, in-the-canal (ITC) hearing aids can fit more features than CICs. Like CICs and ITEs, ITC hearing aids are custom fit for your ear. They fit slightly farther out than CIC hearing aids and are partially visible. Wearers may choose from a variety of flesh-toned casings, making them difficult to notice.
If you're looking for a discreet hearing aid consider an ITE as it fits directly into the ear canal and houses plenty of important features, including a telecoil and Bluetooth®-enabled technology.

Completely-in-Canal (CIC) hearing aids

Completely-in-the-canal (CIC) hearing aids are perfect if you lead an active lifestyle—or if you want a hearing aid that’s virtually invisible to others. CICs are placed directly into the ear canal, making them one of the most discreet devices on the market. Because of their smaller size, they may not have as many advanced features as other, larger models. The close placement of the microphone to the eardrum provides a more natural listening experience without feedback, whistling or a “plugged up” feeling.
These one-piece hearing aids are custom molded to your ear canal. A small speaker rests on the back of the aid, while the microphone and battery door are on its face. 
  • Very discreet
  • Natural sound
  • Minimal feedback
  • Custom mold makes it stay in place
  • Small batteries require frequent changes
  • Poor dexterity
  • High risk of moisture damage
  • Minimal features

Invisible-in-Canal (IIC) hearing aids

IIC hearing aids sit deep inside the ear canal and are almost impossible to see. These can be worn for extended periods and must be inserted and removed by a hearing professional.

Nonetheless, their discreet appearance makes them a popular choice among wearers looking for a more aesthetically pleasing model. Due to the small size of the hearing aid, these aren't as powerful as other options and offer fewer features, such as a telecoil.

The IIC is a great solution for athletes and anyone else that has an active lifestyle.
  • Least visible hearing aid
  • Natural sound localization and attribution
  • Reduced occlusion
  • Too small for features like telecoil
  • Vulnerable to moisture and earwax damage
  • May require monthly visits for replacements